Web Development Agency
Scaled and Delegated His Web Development Agency
Client
James Battye
YesChef
Timeline
2 months
Service
Notion System Setup
Key Result
2x revenue in 90 days
“I went from 12-hour days to having so much free time I didn't know what to do with it.”
— James Battye
The Challenge
James was trapped in a 'one-person prison.' Despite good revenue after one year in business, he was working 12+ hours daily, 7 days a week, handling all client work personally.
- •Working 12+ hours daily, 7 days a week
- •Handling all client work personally — no delegation
- •Burning out fast
- •Had created a job for himself, not a scalable business
James was exhausted. He knew he needed to change something, but couldn't see how to escape the cycle without dropping balls.
The Solution
We implemented our proven 4-step framework: Define → Develop → Deploy → Draft. This transformed James's agency from a one-person operation to a scalable business.
Phase 1 — Define Core Offer
- Mapped the entire customer journey from lead to completion
- Streamlined processes to eliminate inefficiencies and reduce decision branches
- Created a linear, standardized workflow for lead management, sales, and fulfillment
Phase 2 — Develop Systems
- Built a centralized Notion system connected to all tools
- Created two core databases: Clients and Tasks
- Implemented automated task creation based on client status changes
- Linked comprehensive SOPs directly to each task for immediate execution
Phase 3 — Deploy Automation
- Integrated all tools with Make.com
- Automated client onboarding: Slack channels, Google Drive folders, communications, payment tracking
- Automated high-leverage, frequently repeated activities
Phase 4 — Draft Dream Team
- Built systems to manage candidate pipeline and onboarding
- Hired first developer from South Africa within 2 months
- Created scalable hiring process for future growth
Tools used
The Results
- ✓80% reduction in hands-on development time within one month of first hire
- ✓2x revenue growth in 90 days
- ✓From 12-hour days to having free time
- ✓Business now runs independently — James focuses on strategy and growth
- ✓Currently scaling to hire additional developers with systems in place to reach $1M revenue
Key Takeaways
The difference between scalable agencies and 'one-person prisons' is systems.
Agencies without systems are capped by the owner's working hours. With proper systems, you can scale infinitely through delegation and automation.
SOPs linked directly to tasks mean new hires can execute immediately without training.
Want results like this?
Let's build your custom system. Book a call and we'll map out what's possible.